Projects
Hopefully browsing my projects will give you some insight into how I think, write, and create.
Please contact me to find out more about any of my projects.
I’m happy to answer any questions that come up!
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Marketing Plan
Green Fitness Marketing Plan
This is a marketing plan that I wrote for my Marketing 300 course at CSULB. The assignment was to create or build off of a business and write a marketing plan for that business. The business I made-up is an eco-friendly, socially-distanced fitness center called Green Fitness. This plan aims to explain the business, describe marketing strategies, and entice investors to invest in the business. I also created the logo for the business.
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Creative Instagram
Perfect How You Are
I created this Instagram page to support body positivity. I have struggled with body image my whole life and I knew creating this account would allow me to express my struggles in a positive way that also encourages others to be body positive.
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Political Campaign Instagram
Curtis Sliwa For NYC Mayor 2021
I created this Instagram account for NYC mayoral candidate, Curtis Sliwa, to enhance his mayoral campaign. I was given this assignment through my marketing internship for Rivera Marketing and Media Group. As the account lead for this client, I have taken over Curtis Sliwa's Instagram, Facebook, and Twitter accounts for his mayoral campaign.
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Business Facebook
Sanctus Sound Recording Company's Facebook
I recreated Sanctus Sound Recording Company's Facebook page because of a total rebrand for their business. I was assigned this client through my internship with Agency 241 where I was a Strategic Planner and Social Media Coordinator. For this Facebook page, I ran multiple ads/promotions, posted content, and tracked the analytics of the it. Website traffic, social media interactions, and sales all increased significantly due to the recreation of this Facebook page.
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Case Analysis
"Not Measuring Up"
I wrote this case analysis based on questions assigned to my class by my Management 300 professor. The case evaluates a situation where supervisors have their employees survey and score their managers. This, as a result, reflects badly upon one manager in particular. The supervisors then want to know how to go about further assessing the situation. What you should take away from this analysis and the main point I try to make is that managers will be the most successful in their workplace if they are approachable and communicative.
The case study is based out of “Management” by Richard L. Daft, 11th Edition. This is the required textbook for Management 300 at CSULB.
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Case Analysis
Alexa and AI Platforms
This case analysis was written for my Marketing 300 course. The case is from an article in the Harvard Business Review. The article discusses the future of Artificial Intelligence (AI) and how it will be doing the work of marketers. The main points of my analysis include mentioning marketers to have their work cut out from them. AI is taking over.
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